UK Flower Importer - Direct Grower Partnerships

Grower Partnerships - Supply the UK Market

All Seasons Flowers works directly with growers across Colombia, Ecuador, Kenya, Thailand and South Africa. If you produce fresh cut flowers and are looking for a reliable, long-term route into the UK market, we would like to hear from you.

Get in Touch Our Wholesale Operation
5 Growing
Regions
25+ Years
Importing
Long-Term
Relationships
Multiple Shipments
Per Week
Flower growers working in fields for UK export
About Our Model

An Established UK Importer Working Directly With Growers

All Seasons Flowers has been importing fresh cut flowers into the UK for over 25 years, supplying florists, retailers, supermarkets and trade buyers nationwide. We work directly with growers rather than through multiple intermediaries, which allows us to build stable supply relationships, manage quality more closely and plan ahead with confidence.

Our role is straightforward. We bring product into the UK efficiently and distribute it to a wide, established customer base that relies on consistent supply. For growers, that means regular demand, clear communication and a dependable route to market.

We currently source from Colombia, Ecuador, Kenya, Thailand and South Africa, and we are always open to discussing new supply relationships where there is a strong fit.

Discuss a Supply Partnership
Where We Source From

Our Growing Regions

We import directly from growers across five key flower-producing regions. Each brings different varieties, seasonality and strengths to our supply mix, allowing us to maintain a broad and consistent range for UK trade customers year-round.

🇨🇴
Colombia
One of our primary source regions, supplying roses, carnations, chrysanthemums and a wide range of tropical stems.
🇪🇨
Ecuador
Known for exceptional long-stem roses and gypsophila, grown at high altitude for superior quality and vase life.
🇰🇪
Kenya
A key source of roses, alstroemeria and spray flowers, with fast air freight times into the UK supporting freshness.
🇹🇭
Thailand
Supplying orchids and tropical varieties that complement our core range and extend seasonal availability.
🇿🇦
South Africa
A strong source of proteas, leucadendron and native foliage, adding depth and variety to our wholesale range.
Why Partner With All Seasons Flowers

A Reliable Route Into the UK Market

For growers looking to export flowers to the UK, having a dependable importer with an established customer base makes a significant commercial difference. We offer consistent demand, clear communication and a supply model built around long-term relationships rather than short-term buying.

Established UK Customer Base
Access to an existing network of florists, retailers, supermarkets and event buyers across the UK, built over more than 25 years. Your product reaches trade buyers at scale, not one at a time.
Regular, Ongoing Demand
We supply trade customers on a consistent, repeating basis. That means steady, predictable demand for growers rather than one-off or seasonal purchasing that makes forward planning difficult.
Direct Import Relationship
We buy directly, without unnecessary intermediaries. That means faster communication, clearer requirements and a more straightforward commercial relationship on both sides.
We Handle UK Distribution
Once product arrives in the UK, we take care of the rest. Growers can focus on production while we manage import, handling and distribution to trade customers across the country.
Supply Planning and Coordination
We work closely with growers to understand production cycles, seasonality and availability. Supply is planned in advance rather than bought reactively, which benefits both sides over time.
Long-Term Partnerships
Most of our grower relationships have developed over several years. We are not looking for spot supply. We are looking for growers who want to build something consistent and sustainable over time.
What We Look For

What Makes a Good Supply Partnership

We are always open to working with new growers who can meet the requirements of the UK trade market. Growing conditions vary by region, and we understand that. What matters most is the ability to supply consistently and communicate clearly.

We are not looking for growers who can fill a one-off order. We are looking for producers who want a reliable, ongoing relationship with a UK importer that has the customer base and infrastructure to absorb regular supply.

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  • Consistent quality across supply, meeting the standards expected by UK trade buyers
  • Reliable production and fulfilment across agreed volumes and timelines
  • Ability to plan and communicate supply in advance, not just reactively
  • Clear and professional communication throughout the supply relationship
  • Interest in building a long-term relationship rather than one-off selling
  • Export experience or readiness, with appropriate certifications for UK import
How It Works

From First Contact to Ongoing Supply

Our process for onboarding new growers is straightforward. We want to understand your operation, your product range and what consistent supply looks like on your end. From there, we work out how that fits with demand from our UK customer base.

01
Get in touch
Contact us with details about your operation, growing region, product range and typical volumes. We will respond to discuss whether there is a suitable fit.
02
Initial discussion and sampling
We will want to understand your product quality and consistency. Depending on location and product type, this may involve sampling or a trial shipment before regular supply begins.
03
Supply planning and agreement
Once we are satisfied with fit and quality, we agree a supply structure, covering volumes, frequency, logistics and communication. This forms the basis of an ongoing relationship.
04
Regular supply and review
Supply is managed on an ongoing basis with regular communication. As the relationship develops, we work with growers to plan further ahead and build a more stable supply arrangement.
Get in Touch

Interested in supplying All Seasons Flowers?

If you are a grower or exporter looking for a reliable long-term route into the UK market, contact our team to start a conversation. We welcome enquiries from producers in all regions.

You can also call us directly on +44 (0)20 8561 2552 or email info@allseasonsflowers.net

Send an Enquiry
We supply to trade customers only. Information about our wholesale operation is available at wholesale-flowers-uk.
Work With Us

Looking for a Long-Term UK Import Partner?

If you are a grower or exporter with consistent production and an interest in supplying the UK market on an ongoing basis, we would like to hear from you. Get in touch to start a conversation.

Get in Touch Our Wholesale Operation
FAQ

Frequently Asked Questions

How do I become a supplier to All Seasons Flowers?
Contact us directly with details about your operation, growing region, product range and typical volumes. From there, we will discuss whether there is a suitable fit and how supply could be structured. Most new relationships begin with an initial conversation followed by a trial or sampling process before regular supply is agreed.
Do you work with international growers?
Yes. We work with growers across Colombia, Ecuador, Kenya, Thailand and South Africa, importing directly into the UK as part of our core supply model. We are always open to discussing new supply opportunities with growers in these and other producing regions where there is a good commercial fit.
What types of flowers do you source?
We source a wide range of fresh cut flowers and foliage, including roses, carnations, chrysanthemums, orchids, alstroemeria, gypsophila, tropical varieties and native foliage. Requirements vary depending on seasonality, availability and demand from our UK trade customer base. Contact us to discuss specific varieties.
Do you require large volumes?
We work at scale, but volume requirements vary depending on the product, season and customer demand. The most important factor is consistency rather than a single large shipment. We are looking for growers who can supply reliably and regularly over time, which matters more to us than headline volume figures.
How does the import and logistics process work?
Once supply is agreed, we coordinate the import process from the UK side, working with established freight and logistics partners. Growers are responsible for export readiness and documentation on their end. We handle UK import, processing and distribution. The focus throughout is on minimising time between harvest and delivery to preserve freshness.
What does a long-term partnership look like?
Most of our existing grower relationships have developed over several years. A typical long-term partnership involves regular shipments, forward supply planning aligned with UK demand, consistent communication and a clear mutual understanding of requirements on both sides. We invest in these relationships because they produce better outcomes for everyone involved.
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Sara Meson

Financial Controller

With over 20 years of experience in airline and logistics finance, Sara brings extensive financial and administrative expertise to her role at All Seasons Flowers. She oversees all financial operations and administrative functions, ensuring the smooth and efficient running of the business.

Based in the southwest of London, she enjoys an active lifestyle outside of work, spending time with her son, travelling, taking part in sports classes, and playing the piano.

Clive Sluter

Sales

Clive has just reached 40 Years in the Flower Industry having started in 1985. After 8 years working as a wholesaler in Cheltenham in 1993 he changed roles to flower import. A new recruit to All Season Flowers he is thoroughly enjoying a new challenge! Clive is a keen Sports fan who suffers terribly from being born in the North half of Bristol and having to carry the cross of being a Bristol Rovers Supporter. Now living in Budleigh Salterton in Devon he is happier as an Exeter Chiefs Rugby Fan and loves going to Sandy Park. Weekends are taken up walking the Dog with his partner Linda and the occasional visit to the Pub……

Nav Sahib

Office Manager

Nav joined All Seasons Flowers in 2019 as an Office and Accounts Assistant and has since grown into her role as Office Manager. Based in the office, she enjoys breakfast mornings with the team and is always the first to suggest one! Nav has developed a deep appreciation of the flower industry, with alstroemeria being her favourite blooms. Originally from Wolverhampton, she moved to Isleworth in 2011 after marrying her husband, and together they enjoy family life with their two daughters. She loves travelling, trying different cuisines, going on walks, and indulging in chocolate—especially white chocolate! Most of all, she loves spending quality time with her family.

Halley David

Buying and Logistics Controller (Colombia)

Halley has been representing and working with All Seasons Flowers from their office in Colombia for many years and also has vast rounded experience in the industry.

Halley coordinates and links all the orders received from the UK with the growers in Colombia and with the freight-forwarding agency to make sure everything leaves correctly and on time.

He lives with his wife and son in the city of Medellin.

Tamzin Girdwood

Sales

Tamzin resides in picturesque Gloucestershire. She has worked in the flower trade for nearly 40 years, and joined Allseasons Flowers in our early years, making her a key figure in the sales team.

Tamzin and her husband Ian and their spaniel Lola enjoy walking , and spending time with their children and Grandson and socializing with friends.

David Ford

Sales and Procurement Manager

David has been involved in the import flower industry for over 30 years. With a wealth of experience in sales, purchasing and operations he is a senior member of the team at All Seasons Flowers and a veteran within the cut flower trade.

Having been able to set up remotely post-pandemic David has taken the opportunity to move back closer to his roots and his beloved boyhood club Everton. If you can’t find him at his office desk he will be in his seat at the Hill Dickinson stadium.

Jamie McDonald

Director

Jamie started his working career as a Saturday boy in the local wholesale market and hasn’t looked back since.With over 16 years experience in the trade Jamie has spent time at every level of the industry. From stacking trolleys, van deliveries and working in coldstore to buying on the Dutch auction, visiting flower farms around the world and most recently becoming a shareholder here at All Seasons Flowers.

Though originally from the area Jamie now lives in Newport, Wales with his wife and two sons.

Simon Cromey

Owner

With decades of hands-on experience in the flower trade, Simon is a true expert in the UK’s flower import industry. His deep knowledge and passion have shaped a career filled with creativity, dedication, and a genuine love for what he does.

Simon is the co-founder of All Seasons Flowers, established in 1997. His career in the floral industry began at the iconic New Covent Garden Flower Market, where he worked in flower imports out of the old Market Towers.

Based in Twickenham, Simon is married to Lou and the proud father of two daughters. A keen traveller, he’s explored countless destinations around the world — blending business with pleasure wherever he goes. When he’s not surrounded by flowers, you’ll likely find him watching football, playing a round of golf, watching live music or spending time with his family.